IBM Touts Predictive Analytics as Key Differentiator for Businesses

Vendor showcases successful applications of technology, points to recent study indicating top companies more likely to rely on analytics as competitive and performance differentiator.

IBM Corp. is showcasing real life examples of its predictive analytics in action, recently offering up a venerable women’s clothing manufacturer successfully using the technology to help change its fortunes and pointing to its own study indicating that top companies rely on it to separate themselves from competitors.

 

The vendor said that Bernard Chaus Inc., a $100 million, New York City-based garment maker has adopted IBM’s business analytics technology to help pare costs, clip revenue losses and improve ...

 

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