The Social Download: How Analytic Insight Helps Mid-Size Retailers and Suppliers
By Ed Abrams (left), IBM VP of Global Midmarket Business, & Jay Hakami (right), President and CEO of Sky IT
Mid-Size retailers and suppliers are in the midst of evolving the way they are serving the individual consumer. Every Facebook "like", Twitter follower and blog comment otherwise known as Big Data can provide marketing executives with valuable customer insights. However, data-driven marketing, which is still in its infancy, is an incredibly complicated IT challenge, with industries such as retail setting the pace. Big Data tapped the right way can results in big business for smaller retailers as they learn more about their consumers at an individual and market them at a personal level.
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