Retail Analytics in the Cloud at The Yankee Candle Company

                                                                                                                                                      

Retail Analytics in the Cloud at
The Yankee Candle Company

REGISTER HERE 
 

Thursday, December 1 at Noon Eastern

It is no secret that Consumer Goods manufacturers and wholesalers need to convert every opportunity into a bottom line success. How can they improve execution and profit performance by using Retail POS Data? And how can retailers engage and leverage a supplier’s available resources to achieve retail performance goals?
Success depends upon a collaborative retailer/supplier process which includes defining goals and roles, while enabling execution and sharing benefits. But without the correct data, tools and resources to collect and analyze retail performance metrics, most retail opportunities quickly fade into the past.


Discovering and distributing accurate and timely information across the enterprise to identify and support emerging retail opportunities is the objective of every retail supplier. Can your organization sift through the torrents of data and systematically find the best opportunities which empower planners, analysts, field managers and executives to initiate positive change? The Yankee Candle Company, the largest U.S. manufacturer of scented candles, has leveraged the use of retail analytics within the consumer goods space to optimize business processes that enable managers to make quick and informed decisions about products, pricing and promotions.


Todd Byrnes, Manager of Wholesale Planning and Analytics at The Yankee Candle Company, will discuss how his organization was able to successfully develop and execute collaborative retail intelligence strategies including:

• Identifying an initial strategy and tactics
• Developing internal consensus
• Leveraging Senior management support
• Gaining the Retailers’ commitment
• Empowerment, analysis, strategy and execution
• Measuring and share the benefits

Speakers: 
 
Todd Byrnes
Manager of Wholesale Planning and Analytics
The Yankee Candle Company


Dane Adcock
VP - Sky I.T. Group


Moderator:
Harry Lister
Vice President
STORES Media


Who should attend: 
 
Retailer, wholesaler and manufacturer executives (director, VP, C-level) with job functions in the areas of business intelligence/analytics, merchandising, planning & allocation and financial planning and analysis.